Turnkey project for educational institutions that want to improve its social media platforms results. The main objective is to create a network of students and their family members by increasing engagement to the social media platforms, using professional and adequate videos. The strategy is to involve and encourage students to produce high-quality videos about their daily school routine to be broadcasted at the school’s social media platforms. Videos that fit the target audience profile and produced by students showing school dailies have a great chance to be viral, reaching new potential students and their parents.
There are two pathways for this project: to produce videos for educational institutions or transferring knowledge that makes it viable to teach students on how to create high-quality content. The first option offers the possibility to cover events and daily activities in the school environment. The second option is a win-win situation: the schools win having their content created and produced by their students, and the students win getting video production applied knowledge.
See bellow the project portfolio…
Wetaskiwin Regional Public Schools YouTube Channel
Work With Us
Battle River School Division Video Ads
1 – Research – in partnership with the school communication department, we are going to figure out necessities, uniquenesses, and communication priorities to be explored in the videos.
2 – Development – to create and develop the first 4 or 5 videos following the strategy designed over the first phase. These videos will work as references for future productions as well as launch the new or revitalized YouTube channel, other social media platforms, and websites when needed.
3 – Broadcast – to create a broadcast strategy for the videos finished as well as for those that will be produced in the future by students. To encourage students to send their videos and be part of the project.
4 – Sustainability – to transfer knowledge to the educational institution staff, allowing students to learn how to produce high-quality videos for social media platforms and guaranteeing that the school will have new content every week.
Prairie College Website Videos
Music Event Teaser
Interviews with Instructors and Students
Music and Worship Arts Program Ad
Global Village Calgary Online Campaign
The Canadian Rocky Mountains
The City of Calgary